HERE FOR THE CATTLEMAN
We are committed to never compromising in our pursuit of breeding cattle for the Australian Cattleman.
Our cattle are bred from proven, consistent, balanced genetics that generate a predictable outcome in commercial beef herds. We believe in cattle that offer versatile attributes that will compliment a Cattleman's pursuit. Our cattle are bred to perform in a diverse range of environments, meet market demands & build quality beef herds.
We stand firm with the Australian Cattleman and share in the pursuit for better beef herds. After all, A herd is Cattleman's signature.
Our cattle are bred from proven, consistent, balanced genetics that generate a predictable outcome in commercial beef herds. We believe in cattle that offer versatile attributes that will compliment a Cattleman's pursuit. Our cattle are bred to perform in a diverse range of environments, meet market demands & build quality beef herds.
We stand firm with the Australian Cattleman and share in the pursuit for better beef herds. After all, A herd is Cattleman's signature.
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THE 3R ANNUAL SALE 2022
3R ANGUS BULL & FEMALE SALE 2022 | 14 SEPTEMBER 2022
On offer will be 350+ head comprising - - 45 Angus Bulls (12 - 18 Months) - 300+ Angus PTIC Commercial Heifers (Bred to outstanding young sires, Sitz Intuition 9929 & Mill Brae Benchmark 9016) This sale will also herald the return to selling studstock at Goonoo Goonoo Station after a 40 year absence. First settled in 1832 Goonoo Goonoo amassed a total area 316,000 acres and formed the birthplace of the Australian Agricultural Company's move into beef cattle. The property remained under AACo ownership for 153 years and was the home of the historic Santa Gerdrudis herd. Sale Location : Goonoo Goonoo Station, Tamworth, NSW 2340 (20km south of Tamworth on the New England Highway).
Accommodation available on site if required. Visit www.goonoogoonoostation.com |
ON THE HORIZON AT 3R
THE LAND NORTHERN BEEF WEEK: We look forward to opening our gates to Visitors on the 22nd of June. On display will be a selection of Sale Bulls (to be sold 14th Sept) alongside many of their Donor Dams. Also on display will be 3R Herd Sires, Yearling Heifers and ET calves. This occasion will also showcase 3R Hereford genetics including Yearling Line One Hereford bulls bred from 3R Hereford donors in the USA. We look forward to welcoming friends, old and new, to 3R on the 22nd June. |
PRE SALE INSPECTION: The afternoon before the sale, 3R will pen for display all cattle to be sold in the sale the following day. We welcome your inspection and will have representatives on hand to assist you with any questions or requirements. The inspection and sale will be conducted at the historic Goonoo Goonoo Station (approx 20km south of Tamworth). If you are planning on arriving for the inspection before the sale please ensure you let us know as following the inspection we invite you to join us for a pre-sale dinner at Goonoo Goonoo. |
3R BULL & COMMERCIAL FEMALE SALE 2022: On the 14th September we welcome you to join us for the 3R Angus Sale. After 40 years, selling stud cattle will return to the historic Goonoo Goonoo Station. The sale will be conducted in a renovated selling complex but the history of Goonoo Goonoo remains strong. On offer will be 45 Industry Relevant Angus Sires and 300+ Elite Angus Commercial Heifers (all AI bred to leading Angus sires, Sitz Intuition & Mill Brae Benchmark). We believe the quality of these 350+ cattle on offer is exceptional and invite you to attend. |
A COMMITMENT TO NEVER COMPROMISE
TRUE MATERNAL VALUE
As we commence 2022 we eagerly anticipate our inaugural 3R Bull Sale. The line up of bulls is developing exceptionally well as testament to our dedication to elite quality genetics. In this offering are the progeny of both breed leading donor dams and sires aligned to our Breeding Philosophy. We will continue to feature bulls during their progress to sale throughout 2022.
The 2022 sale at Goonoo Goonoo will mark the first sale on the historic property for 40 years. Help write the next chapter by being ringside on 14 September. |
THE FOREFRONT OF THE NEXT GENERATION
HH Advance 0022H was an outstanding sire from the 55th Annual Holden Herefords sale held in March 2021. 0022H was highly sought after with a 1/2 share selling to $75,000 USD. 0022H combines exceptional phenotype, performance and pedigree. Jack Holden describes 0022H as 'google eyed, thick topped, clean fronted, extra stylish, and as long bodied as we have ever raised'. Great potential. Mill Brae Benchmark 9016 joins 3R on the Angus front. We purchased the Australian & Uruguayian semen rights to Benchmark. He is in huge demand in the USA and first sons sell in Feb 2022 at co-owners Schaff Angus Valley. |
3R CARCASE QUALITY OUTPUT
The 3R breeding program is focused on the production of high quality beef from grass/shorting feeding regime. We believe the pursuit of this quality product is both aligned to global consumer demands and equally importantly not antagonistic to core functional traits. In May 2021 the above MS7-8 carcass was produced from a grass fed animal in the 3R program.
In 2022 we will commence the feedloting of 3R genetics. We are focussed on breeding what the world demands. |
A TRUE INDUSTRY FOCUS
To achieve our goals we must understand Consumer demands - present and future.
Produce the product they 'need'.
Produce the product they 'need'.
