3R Livestock

Welcome Note -

NEVER COMPROMISE - these aren't just words, its what we believe in. We never compromise in our pursuit of breeding the perfect animal. We strive to produce cattle that will lead the global beef industry into the future. Our cattle are bred from proven, high performance genetics and we raise them in an environment that tests their worth. We are focused on consumer demands and recognise the ultimate outcome is supplying an incredible natural product that enriches lives. Every dollar into our industry comes from a consumer - we strive to breed what they demand most.

THE CATTLEMAN'S BRAND - The 3R brand is a seal of integrity - it represents a level of quality you can trust and a comfort in knowing it is earned - not gifted. We believe in hard work, and ensuring you receive unrivaled value, expertise and quality in every measure. We bred bulls for the Cattleman.

We have a long term vision and operate in a sustainable way for the future. Our industry must be socially responsible, environmentally sound and economically viable - these three factors will ensure opportunity for future generations. To achieve this our cattle must be efficient in the production of quality beef. The world is changing rapidly - we are building our '100 year' vision.

We value strong relationships. We take a genuine interest in you and have a commitment to your success. Let 3R join you in your pursuit - together we can achieve a great future.

Our best,

Every day 3R is striving to produce the perfect animal. One that is genetically superior, phenotypically flawless, built to last in the toughest times and flourish in the good and - wearing the 3R brand.

What can 3R Genetics Deliver For You?

At 3R we have a breeding strategy that focusses on the REAL WORLD. This strategy is based on 3 key fundamentals that are pursued
WITHOUT COMPROMISE
1. Maximum Maternal Production
2. Greater Individual Performance
3. Higher Net Carcase Value

These traits are proven to drive more profit to your bottom line, more reward for your efforts, the power of world class genetics, bred for Australia's Cattlemen.

Visit the 3R Breeding Philosophy

3 BREEDS - 1 FOCUSSED PROGRAM

Click below to see more information on the 3R Breeding Programs

The 3R Weekly Livestock Report

CALM: 5th September 2019
Livestock markets operated in a relatively calm state this week with movement largely sideways. The EYCI move only $4c down (0.8%) to finish at $499.75. The week ahead is critical as to whether $500c holds as the base.

The trend of markets offers great insight into the affects of localised rainfall and seasonal conditions typical with Restocker activity. In the 6 week period from late July, some significant market movements are evident amongst larger yards. As conditions have dried in Southern NSW a fall of 10-13% has ensued through to the border however into QLD the market has remained very stable in the range of 1-2%. Likewise, the ongoing prospects of a good season in Victoria has kept values largely static.

While slaughter numbers rose last week back above 150,000 hd cows came under a little more pressure this week falling to $211.2c live. As mentioned last week some uncertainty around China quotas may provide short term movements however the longer term macro picture remains positive with Mecardo Market Analysis this week reporting pork prices in Shanghai up 89% in 2019 with ASF.

While live values are reactive to the drought the grids in the market at the moment offer much more to be optimistic about. Grids for cows are now around or at $500c, Grain Fed HGP Steers quoted in the range of $600-$630c. The significant premium for HGP Free ($30c+) illustrates the impact of China on the market.

While we have always known the price of cattle would be significantly higher post-drought the urgency amongst Processors this week appear to have gone up a level. The falling AUD ($67c USD) and the situation in China are major macro factors - both heading in our favour.

Data - MLA, Mecardo Analysis.
This report is for interest purposes only and should not be relied upon
August 2019 Monthly Report now available including an overview of the Next 6 Months in Trade - Click button below

Click to access 3r Monthly Cattle Market Reports