WELCOME TO

ANGUS + HEREFORD
​BEEF GENETICS

It all started with a vision to breed cattle that lead the future of the Beef Industry.
THE 3R GENETIC PROGRAM

ANGUS + HEREFORD
​BEEF GENETICS

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Our focus is steadfast on building a herd that is always strong in commercially relevant traits  - not limited by breed. ​Whether Black or Red, these cattle will perform under pressure and deliver desirable outcomes to Australian Beef Producers.
OUR COMMITMENT TO NEVER COMPROMISE

PHENOTYPE + PERFORMANCE + GENOTYPE

HH Advance 0022H

HH Advance 0022H was an outstanding sire from the 55th Annual Holden Herefords sale held in March 2021. 0022H was highly sought after with a 1/2 share selling to $75,000 USD. 0022H combines exceptional phenotype, performance and pedigree. Jack Holden describes 0022H as 'google eyed, thick topped, clean fronted, extra stylish, and as long bodied as we have ever raised'. 0022H is a sire with great potential.

Texas Pride E030

The prolific breeding cow, Texas Pride E030, is the dam of numerous stud sires and high quality daughters in production. E030 has developed an exceptional breeding career producing cattle with phenotype, performance and breeding values. 3R is delighted to further underpin our breeding program with genetics of E30's calibre. The purchase of E30 eclipsed the previous record price for a mature Angus cow.

Marbling Off Grass

The 3R breeding program is focused on the production of high quality beef from grass/shorting feeding regime. We believe the pursuit of this quality product is both aligned to global consumer demands and equally importantly not antagonistic to core functional traits.  In May 2021 the above MS7-8 carcass was produced from a grass fed animal in the 3R program. We are focussed on breeding what the world demands!
​Every day 3R is striving to produce the perfect animal. One that is genetically superior, phenotypically flawless, built to last in the toughest times and flourish in the good and - wearing the 3R brand.

WE ARE BETTER TOGETHER

At 3R we are committed to working together and achieving mutual goals. Our belief is We Are Better Together.
​Allow us to join you on your pursuit of excellence.
It all started with a vision to breed cattle that lead the future of the Beef Industry.

​Twice yearly we publish the 3R Herd Guide detailing the genetics in use and plans for the future. 
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Regardless of breed ​3R is in pursuit of cattle that lead the next chapter in the Australian beef industry. Join us in the pursuit of cattle that put simply 'go further'.

A TRUE INDUSTRY FOCUS

To achieve our goals we must understand Consumer demands - present and future.
​Produce the product they 'need'.