WELCOME TO

ANGUS + HEREFORD - BEEF GENETICS


​Every day 3R is striving to produce the perfect animal. One that is genetically superior, phenotypically flawless, built to last in the toughest times and flourish in the good and - wearing the 3R brand.

THE 3R SPRING SALE
YEARLING SIRES | PTIC COMMERCIAL ANGUS FEMALES

After nearly 40 years, August 2021 will see the historic return of selling stud cattle on Goonoo Goonoo Station - a place rich in the history of Australian Agriculture. On offer will be a draft of young sires and PTIC commercial females - all bred with the pursuits of Commercial Cattlemen in mind. To register your interest in our inaugural sale please click the link below.

OUR COMMITMENT TO NEVER COMPROMISE 
PHENOTYPE + PERFORMANCE + GENOTYPE

MISS ADVANCE 0172H SELLS IN MONTANA

Daughter of 3R & Holden donor, HH Miss Advance 0172H, sells as a feature lot in the 2021 Holden Herefords sale.  Dam, 4011B has risen to the top level of donor dams in the breed and has stamped 0172H with her pure class. 3R will have imported 4011B embryos calve out in Spring 2021 sired by the elite Line One bulls in the industry. Visit www.holdenherefords.com to see the sale offering.

TEXAS PRIDE E030 LANDS AT 3R - SETTING RECORD

The prolific breeding cow, Texas Pride E030, is the dam of numerous stud sires and high quality daughters in production. E030 has developed an exceptional breeding career producing cattle with phenotype, performance and breeding values. 3R is delighted to further underpin our breeding program with genetics of E30's calibre. The purchase of E30 eclipsed the previous record price for a mature Angus cow set in 2017.
It all started with a vision to breed cattle that lead the future of the Beef Industry.

​Twice yearly we publish the 3R Herd Guide detailing the genetics in use and plans for the future. 
​
Regardless of breed ​3R is in pursuit of cattle that lead the next chapter in the Australian beef industry. Join us in the pursuit of cattle that put simply 'go further'.

FUTURE DRIVEN GENETICS

WE ARE BETTER TOGETHER

At 3R we are committed to working together and achieving mutual goals. Our belief is We Are Better Together. Allow us to join you on your pursuit of excellence.
THE 3R HERD

ANGUS + HEREFORD - BEEF GENETICS

Click Category Below 
Our focus is steadfast on building a herd that is always strong in commercially relevant traits  - not limited by breed. ​Whether Black or Red, these cattle will perform under pressure and deliver desirable outcomes to Australian Beef Producers.

WE ARE INDUSTRY

FOCUSSED

To achieve our goals we must understand Consumer demands - present and future.
​Produce the product they 'need'.