3R Livestock

Welcome Note -

NEVER COMPROMISE - these aren't just words, its what we believe in. We never compromise in our pursuit of breeding the perfect animal. We strive to produce cattle that will lead the global beef industry into the future. Our cattle are bred from proven, high performance genetics and we raise them in an environment that tests their worth. We are focused on consumer demands and recognise the ultimate outcome is supplying an incredible natural product that enriches lives. Every dollar into our industry comes from a consumer - we strive to breed what they demand most.

The 3R brand is built on a commitment to integrity - a level of quality you can trust and a comfort in knowing it is hard to earn - not gifted. We believe in hard work, and ensuring you receive unrivaled value, expertise and quality in every measure. We bred cattle for the demands of the global beef industry.

We have a long term vision and operate in a sustainable way for the future. Our industry must be socially responsible, environmentally sound and economically viable - these three factors will ensure opportunity for future generations. To achieve this our cattle must be efficient in the production of quality beef. The world is changing rapidly - we are building our '100 year' vision.

We value strong relationships. We take a genuine interest in you and have a commitment to your success. Let us join you in your pursuit - together we can achieve a great future.

Every day 3R is striving to produce the perfect animal. One that is genetically superior, phenotypically flawless, built to last in the toughest times and flourish in the good and - wearing the 3R brand.

Join us in the pursuit to breed cattle that lead the future of the Australian beef industry.

3r ANGUS genetics

3r l1 hereford genetics

3r poll Hereford genetics

The Latest News from 3R

4011B SON SETS 26 YEAR RECORD AT HOLDEN'S

A powerful son of 3R Donor, 4011B has broken the 26 year old record for Marbling recording a staggering 6.33 at 12 months (Ratio 192) and a 658kg yearling weight. 9076G sells 9th March, 2020 at Holden Herefords.
www.holdenherefords.com

1010Y SON LOT 1 AT HOFFMAN HEREFORDS

Elite 3R donor, HH Miss Advance 1010Y has again produced a standout son for the 2020 selling season. H Domino 9555 is the coveted Lot 1, leading of the Carload at the Hoffman Ranch sale 21st February.
www.hoffmanranch.com

LOOKING FORWARD IN 2020 - NEW GENETICS

2020 holds much optimism as a year of better fortunes than the last couple. Despite the drought the 3R program has powered ahead producing over 400 embryos in 2019. Our selection focuses on maximising productive outcomes in beef herds.

What Benefits do 3R Genetics Generate?

Our Breeding Philosophy is aimed at 3 fundamental aspects proven to drive performance in the commercial beef industry;
#1. Maximum - Maternal Production
#2. Greater - Individual Performance
#3. Higher - Net Carcass Value

Production focus balanced with function is our desire to breed.

VISIT THE 3R BREEDING PHILOSOPHY

The 3R Weekly Livestock Report

SKY HIGH: 14 FEBRUARY 2020
More rain saw the sensational market rise continue this week.
Young Cattle: The EYCI again launched higher up to $662c, reaffirming pre drought highs. The rise in prices in 2020 has been monumental $180c (37%) of which $82c has come in February. Quality lighter cattle (200-300kg) are the headline with prices well over $400c lwt and instances beyond $450c. Restockers are seemingly attracted to this article on a $per head basis and perhaps feeling slightly less competition from Feedlotters in this category albeit the heavier, feedlot entry weight, cattle are only fractionally off the $400c mark. Buying competition in intense. Any concern of how buyers will profit from these high prices was somewhat allayed this week with the first of the feeder steer grids offering over $400c lwt & the Heavy Steer Indicators at record high levels.
Cows: The market for cows still remains very hot. The Medium Cow Indicator closed at $276.75c up $16.5c (6%) for the week. Quality females are now regularly over $300c kg lwt with instances towards $320c. Such has been the trend over the drought there is a wide range of condition in most offerings however the lighter cows are finding favour with Restockers and moving well into the $270-$280c range. With 2019 Female Slaughter closing the year at 56% avg there is a huge gap in the breeding herd (approx 1.5M).

Long was 'the great rise' promised buut the velocity of the market in 2020 has caight even the most optimistic by surprise. It is pleasing to see the industry supporting these rises with upstream pricing following live cattle allowing the Producer who has endured so much in the last 2 years some well earned relief.

Data sources - MLA, Mecardo Analysis, USDA, Cattlefax, Drovers, Agweb Network
This report is for interest purposes only and should not be relied upon.