THE 3R GENETIC PROGRAM

INDUSTRY RELEVANT BEEF GENETICS
Our focus is steadfast on building a herd that is always strong in commercially relevant traits  - not limited by breed. ​Whether Black or Red, these cattle will perform under pressure and deliver desirable outcomes to Australian Beef Producers.
OUR COMMITMENT TO NEVER COMPROMISE

PHENOTYPE - PERFORMANCE - GENETICS

Carcass

The 3R breeding program is focused on the production of high quality beef from grass/shorting feeding regime. We believe the pursuit of this quality product is both aligned to global consumer demands and equally importantly not antagonistic to core functional traits.  In May 2021 the above MS7-8 carcass was produced from a grass fed animal in the 3R program. We are focussed on breeding what the world demands!

Performance

The 2021 group of 3R yearlings have excelled. Akin to our Breeding Philosophy these young sires are the product of our focus on  generating profit for the Commercial Cattleman. 
Developed in a grass based program with only 8 weeks of DDG supplement they have excelled. Outstanding gain of 1.6kg/day on grass & 2.1kg/day with DDG supplement is testament to their performance capacity. 

Genetics

HH Advance 0022H was an outstanding sire from the 55th Annual Holden Herefords sale held in March 2021. 0022H was highly sought after with a 1/2 share selling to $75,000 USD. 0022H combines exceptional phenotype, performance and pedigree. Jack Holden describes 0022H as 'google eyed, thick topped, clean fronted, extra stylish, and as long bodied as we have ever raised'. 0022H is a sire with great potential.
​Every day 3R is striving to produce the perfect animal. One that is genetically superior, phenotypically flawless, built to last in the toughest times and flourish in the good and - wearing the 3R brand.

WE ARE BETTER TOGETHER

At 3R we are committed to working together and achieving mutual goals. Our belief is We Are Better Together.
​Allow us to join you on your pursuit of excellence.
It all started with a vision to breed cattle that lead the future of the Beef Industry.

​Twice yearly we publish the 3R Herd Guide detailing the genetics in use and plans for the future. 
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Regardless of breed ​3R is in pursuit of cattle that lead the next chapter in the Australian beef industry. Join us in the pursuit of cattle that put simply 'go further'.

A TRUE INDUSTRY FOCUS

To achieve our goals we must understand Consumer demands - present and future.
​Produce the product they 'need'.