3R Livestock

Welcome Note -

NEVER COMPROMISE - these aren't just words, its what we believe in. We never compromise in our pursuit of breeding the perfect animal. We strive to produce cattle that will lead the global beef industry into the future. Our cattle are bred from proven, high performance genetics and we raise them in an environment that tests their worth. We are focused on consumer demands and recognise the ultimate outcome is supplying an incredible natural product that enriches lives. Every dollar into our industry comes from a consumer - we strive to breed what they demand most.

The 3R brand is built on a commitment to integrity - a level of quality you can trust and a comfort in knowing it is hard to earn - not gifted. We believe in hard work, and ensuring you receive unrivaled value, expertise and quality in every measure. We bred cattle for the demands of the global beef industry.

We have a long term vision and operate in a sustainable way for the future. Our industry must be socially responsible, environmentally sound and economically viable - these three factors will ensure opportunity for future generations. To achieve this our cattle must be efficient in the production of quality beef. The world is changing rapidly - we are building our '100 year' vision.

We value strong relationships. We take a genuine interest in you and have a commitment to your success. Let us join you in your pursuit - together we can achieve a great future.

Every day 3R is striving to produce the perfect animal. One that is genetically superior, phenotypically flawless, built to last in the toughest times and flourish in the good and - wearing the 3R brand.

Join us in the pursuit to breed cattle that lead the future of the Australian beef industry.

3r ANGUS genetics

3r l1 hereford genetics

3r poll Hereford genetics

The Latest News from 3R

4011B SON SETS 26 YEAR RECORD AT HOLDEN'S

A powerful son of 3R Donor, 4011B has broken the 26 year old record for Marbling recording a staggering 6.33 at 12 months (Ratio 192) and a 658kg yearling weight. 9076G sells 9th March, 2020 at Holden Herefords.
www.holdenherefords.com

1010Y SON LOT 1 AT HOFFMAN HEREFORDS

Elite 3R donor, HH Miss Advance 1010Y has again produced a standout son for the 2020 selling season. H Domino 9555 is the coveted Lot 1, leading of the Carload at the Hoffman Ranch sale 21st February.
www.hoffmanranch.com

LOOKING FORWARD IN 2020 - NEW GENETICS

2020 holds much optimism as a year of better fortunes than the last couple. Despite the drought the 3R program has powered ahead producing over 400 embryos in 2019. Our selection focuses on maximising productive outcomes in beef herds.

What Benefits do 3R Genetics Generate?

Our Breeding Philosophy is aimed at 3 fundamental aspects proven to drive performance in the commercial beef industry;
#1. Maximum - Maternal Production
#2. Greater - Individual Performance
#3. Higher - Net Carcass Value

Production focus balanced with function is our desire to breed.

VISIT THE 3R BREEDING PHILOSOPHY

The 3R Weekly Livestock Report

RAIN COMES DOWN, PRICES GO UP: 16 JANUARY 2020
The eager anticipation of rain was enough to drive cattle markets substantially higher to start 2020..
Young Cattle: EYCI cattle rose a robust $38.5c (8%) to close at $515.5c. The recent wide gap between light and heavier young cattle somewhat narrowed this week as opportune buyers saw value in a lower $/Hd outlay. In general this saw lighter end between $2.20-$2.50 with the heavier end $2.80+. The move higher in young cattle was in stark contrast to the closing weeks of 2019 when the demand for young cattle feel sharply. Hopefully 2020 remains vastly different to its predecessor.
Cows: Cows too surged 8.5% higher with the Eastern States Indicator up to $206c. Still more intense competition exists for better quality, heavier cows. With robust global demand enduring and the prospect of a return to favourable conditions the next month should see the long awaited competition between Restockers & Processors intensify.

Data sources - MLA, Mecardo Analysis, USDA, Cattlefax, Drovers, Agweb Network
This report is for interest purposes only and should not be relied upon.