3R Livestock

Welcome Note -

NEVER COMPROMISE - these aren't just words, its what we believe in. We never compromise in our pursuit of breeding the perfect animal. We strive to produce cattle that will lead the global beef industry into the future. Our cattle are bred from proven, high performance genetics and we raise them in an environment that tests their worth. We are focused on consumer demands and recognise the ultimate outcome is supplying an incredible natural product that enriches lives. Every dollar into our industry comes from a consumer - we strive to breed what they demand most.

The 3R brand is a seal of integrity - it represents a level of quality you can trust and a comfort in knowing it is earned - not gifted. We believe in hard work, and ensuring you receive unrivaled value, expertise and quality in every measure. We bred bulls for the Cattleman.

We have a long term vision and operate in a sustainable way for the future. Our industry must be socially responsible, environmentally sound and economically viable - these three factors will ensure opportunity for future generations. To achieve this our cattle must be efficient in the production of quality beef. The world is changing rapidly - we are building our '100 year' vision.

We value strong relationships. We take a genuine interest in you and have a commitment to your success. Let 3R join you in your pursuit of perfection - together we can achieve greatness.

Our best,

Every day 3R is striving to produce the perfect animal. One that is genetically superior, phenotypically flawless, built to last in the toughest times and flourish in the good and - wearing the 3R brand.

What can 3R Genetics Deliver For You?

At 3R we have a breeding strategy that focusses on the REAL WORLD. This strategy is based on 3 key fundamentals that are pursued
WITHOUT COMPROMISE
1. Maximum Maternal Production
2. Greater Individual Performance
3. Higher Net Carcase Value

These traits are proven to drive more profit to your bottom line, more reward for your efforts, the power of world class genetics, bred for Australia's Cattlemen.

Visit the 3R breeding philosophy

3 Breeds - 1 FOCUSSED Program

Click below to see more information on the 3R Breeding Programs

The 3R Weekly Livestock Report

HOT Cattle Market Rises (again) … 19 July 2019
The big rises last week have held & accelerated further this week. Since March cattle prices are up a scorching 26% EYCI and an ASTOUNDING 72% for cows.

The EYCI closed at $520c (1% Up) which again is the highest value of 2019 & on a path to break above 2018 & pointed towards 2017. Numbers increased by 900 Hd which is usual following the great result of last week but the buyers lapped them up - a different reaction to precarious balancing act of the past. Seemingly young cattle are getting hard to find!

While young cattle are in high demand cows were the standout this week. The Medium Cow Indicator is now above $220c with reports from the south of cows near $300c in places - a far cry from the dark depths of March however not surprising as March-May female slaughter above 58%, the highest levels EVER and demand for lean AU beef at record levels from Chian & the USA.

Rain continues to painfully evade many areas but where it does fall the market is hot. On Monday Wagga recorded an EYCI above $600c while Inverell struggled to break $470c. An incredible disparage and clear indication of the upside in some areas.

After a long wait the demand for cattle now seems to have overtaken supply. The Restocker's were always the key to prices rising. We're please to see confidence returning.

Data sources - MLA. This report is for interest purposes only and should not be relied upon
** June 2019 Monthly Report now available including an overview of 2019 So Far - Click button below.

Click to access 3r Monthly cattle market reports