It all started with a vision to breed cattle that lead the future of the Beef Industry.
​3R is on this journey, join us in the pursuit of cattle that put simply 'go further'.

​Every day 3R is striving to produce the perfect animal. One that is genetically superior, phenotypically flawless, built to last in the toughest times and flourish in the good and - wearing the 3R brand.

OUR COMMITMENT TO ONLY THE BEST
PHENOTYPE + GENOTYPE

HEREFORD NATIONAL GRAND CHAMPION MAKES HIS HOME AT 3R

THE 3R HERD
ANGUS + HEREFORD

Our focus is steadfast on building a herd that is always strong in commercially relevant traits  - not limited by breed.
​Whether Black or Red, these cattle will perform under pressure and deliver desirable outcomes to Producers.
ANGUS + HEREFORD:

Our breeding program encompasses;

3 Herds - 1 Focus

3R ANGUS GENETICS:
Angus cattle have crafted a reputation across the globe as the most favoured breed and the cornerstone of nearly every beef industry. The 3R Angus program is built on some of the most proven, high performing genetics in the industry. Our cattle combine some of the most outstanding phenotype & genotypes in the breed, selected for their ability to thrive under our conditions.
3R LINE ONE HEREFORD GENETICS:
Since 1934 the Line One program has operated as a closed herd with continual focus on commercially relevant production traits. These cattle have built many of the herds and bloodlines that are the foundation of the Hereford breed globally. Line One cattle are favoured by profit focused Cattlemen who value the productive capacity of the maternal cows and seek versatility in marketing options. Furthering aiding this Line One cattle have been proven to offer greater heterosis on cows of any breed. The superior traits of real world cattle.
3R POLL HEREFORD GENETICS:
The 3R Poll Hereford herd has been crafted from some of the highest performing genetics in the market today. These include the outstanding Churchill Herd in Montana & highly successful NJW Herd in Wyoming. This genetic base is being blended with the most proven, high performing genetics from Australia & New Zealand to bring the best the breed has on offer.
3R BREEDING PHILOSOPHY:

What do we strive for?

Our Breeding Philosophy is aimed at 3 fundamental aspects proven to drive performance in the commercial beef industry;
#1. Maximum - Maternal Production 
#2. Greater  - Individual Performance 
​#3. Higher -  Net Carcass Value​
Production focus balanced with function is our desire to breed.

FUTURE DRIVEN GENETICS

WE ARE BETTER TOGETHER

At 3R we are committed to working together and achieving mutual goals. Our belief is We Are Better Together. Allow us to join you on your pursuit of excellence.

WE ARE INDUSTRY

FOCUSSED

To achieve our goals we must understand Consumer demands - present and future.
​Produce the product they 'need'.
3R MONTHLY LIVESTOCK REPORT:

The 3R Livestock Report

This report is for interest purposes only and should not be relied upon.