Fertility is huge, our pay day is calves weaned. Less bulls, or higher fertility bulls helps drive that equation.
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Randall Raymond, Director of Research & Veterinary Services, Simplot Land & Livestock, has been using Hereford bulls in cross breeding to drive profitability.

3R POLL HEREFORD SIRES IN USE

ABOUT 3R HIGH PERFORMANCE POLL HEREFORD SIRES:
Consistent with the 3R breeding philosophy, you will find in the 3R Poll Hereford Sires, genetics that drive maternal strength, performance and end product merit. These sires will add value to whitefaced progeny at all points in the supply chain therefore driving greater profitability and demand without compromising the renowned Hereford production efficiency.
NJW 79Z Z311 EnDURE 173D
In our opinion Endure is the most exciting sire of his generation and that of the Poll Hereford breed in many years. He captured great attention when he sold for $155,000 however this has been surpassed by the regard for his progeny. Like Endure they are thick, wide, dark cattle with eye catching presence. Few bulls can mark calves as consistently as Endure. Behind Endure are generations of exceptional females that have underpinned the highly regarded NJW program. A sire without equal in our opinion.
Top 10% EBV - 200D, 400D, 600D, Milk, SC, CW, EMA, RBY, IMF, Docility, SSRI$, NSRI$, SBII$, NBII$
Australian Semen in Endure is marketed by Beefgen Australia
CHURCHILL BROADWAY 858F
Broadway is an exciting individual who is generating great demand in the US. He deftly combines the considerations of sire selection - appearance, performance, data & pedigree like few other. Broadway has found his way into some of the most prominent herds in the breed and his progeny are excelling. The EPD profile of Broadway is exceptional being one of the highest curve bending bulls in the USA - Average BW to Top 1%! Broadway features Top 20% EPD's across Weaning Wt, Yearling Wt, SC, SCF, Milk & Growth, Udder Sus, Teat Size, Carc Wt, Rib Eye Area, Marbling (Top 2%) & All AHA Indexes.
The dam of Broadway is an exceptional young female sired by Bennett Encore Z311. Broadway was her first calf and his performance was breath-taking being 31kg born yet a 640kg yearling raised on his mother. 
​Top 10% EPD - WW, YW, CW, MARB, Sustained Cow Fert, Udder
KANIMBLA POWER TOWN P067
The 2020 Wodonga Hereford National Grand Champion making his home at 3R. Power Town is without doubt an exceptional individual. He is striking in his look, deep, bodied, muscular, soft, well structured and wrapped in a beautiful hair and skin. Genetically he carries some of the most proven, performance genetics in the breed. He is the son of Hometown 10Y who has perhaps influenced the Hereford breed as much as any sire in recent history. Power Town is the Poll Hereford bull we have been searching for and will further add to the genetic integration of NJW genetics to our herd - one of the world's premier Poll Hereford breeding programs. 
​Top 10% EBV - GL, 200D, 400D, 60D, Milk, SC, CW, EMA, RBY, Docility, SSRI$, SBII$
KANIMBLA POWER QUEST Q006
Power Quest is a striking son of the breed leading sire, NJW 79Z Z311 Endure 173D. The demand for Endure across the globe has been incredible.  Q006 is bold, stylish and features genuine performance. Power Quest is quality from the ground up! Despite being used young he has developed into an exceptional individual.
Power Quest was the first calf of an attractive young dam who is one of Kanimbla's finest. This cow combines with the renowned cow family behind Endure (maternal sibling to a number of high use sires) to position Power Quest not just as an attractive option for his growth & carcase qualities but a genuine herd building sire.
To top it all off Q006 has a powerful set of EBV's -
​Top 10% EBV - BW, 400D, 600D, CW, EMA, Rib Fat, IMF, Docility, SSRI$, NSRI$, SBII$, NBII$
injemira fortune m152
The $52,000 high selling lot from Injemira. M152 offers outcross genetics in a package that is aligned to the Australian market. He is a a genuine calving ease sire with Top 10% or better across all calving traits and continues this through to exceptional carcase. The first M152 calves are on the ground at 3R and look exciting.
Top 20% EBV - CED, CEDtrs, GL, BW, Milk, CW, EMA, Rib, Rump, IMF
KOANUI TECHNO 6179
​Techno was the $51,000 high selling bull in New Zealand in 2018 and carries on from his popular sire who has been used extensively.
​Techno is a product of the Koanui program that has breed some of the finest, commercially aligned poll hereford cattle in recent years. With Techno you get all the commercial aspects of NZ maternal focus with added growth and high carcase numbers.
Top 20% EBV - 200D, 400D, 600D, MCW, Milk, SC, Dtc, CW, Rib, IMF

3R POLL HEREFORD DONOR FEMALES

Consistent with the 3R breeding philosophy the below selection of 3R donors have been identified for their ability to produce long lasting, easy managed and profit focussed cattle for the beef industry. 
CHURCHILL LADY 1199Y (REF DAM)
1199Y is a donor we selected after her success in the renowned Churchill Herefords breeding program. She is a full sister to Lady 002X (pictured) who is the dam of many heavily used sires across the globe. 1199Y has produced a striking group of future donors in our program by the R Leader 6964 sire. This joining encapsulated an outstanding pedigree featuring powerful performance and lifetime focus on maternal abilities to raise calves in a commercial setting. The influence of 1199Y will survive for many years.
CHURCHILL LADY 092X (REF DAM)
092X was selected for her outstanding body capacity and carcase without compromising on femininity. She is a proven breeder of functional cattle that excel without pamper. 092X is a daughter of the outstanding Outcross 18U who has advanced many cow herds. In our herd 092X has produced an outstanding group of daughters by NJW Hometown 10Y who will be a cornerstone to our poll program for many years to come. 092X is also the dam of Red Sky N501 - a powerful, impeccably structured,  carcase bull built right for today.
AV 1199Y LADY N812
N812 is one of three outstanding flush mates that will be the cornerstone of our polled herd for many generations to come. This flush was imported from Montana after selecting the 1199Y dam & without a doubt R Leader 6964 was the right bull to use. Since this flush 6964 has exploded in popularity worldwide. Physically N812 is a thick, moderate framed, efficient young cow. Her EBV profile supports below average birth weight with above average growth, strong milk and positive carcase attributes.  These heifers are exciting prospects
AV 092X LADY N804
N804 is a magnificent young female in the 3R herd. She is an imported embryo from the Churchill program and features some of the most prominent Poll Hereford breeding cattle in the game. When you stand behind N804 you can see the capacity throughout that delivers kilograms to the Producer. She is easy keeping, structurally correct, with a picture perfect udder - important traits in cow longevity.