The 3R Poll Hereford program is based on the highest performance Poll Hereford genetics in the industry. Consistent with the 3R breeding philosophy we remain focused on calving ease, growth and high-end carcass quality and our sire program aligns with this focus.

Whitefaced bulls are sought after in cross breeding operations for the production of baldie and tigerstriped progeny. These progeny benefit from heterosis to get more weight on the hoof at a younger age and the residual impact of higher performance in replacement breeding cows. The efficiency of production is second to none. The baldie cow is a valuable breeding tool and research has proven the added fertility bonus and mothering ability that these cows add to a commercial program. 3R bulls are carefully designed to maximise the economic benefit in your breeding program on the core profit traits of fertility, weight and carcase.
Fertility is huge, our pay day is calves weaned. Less bulls, or higher fertility bulls helps drive that equation.
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Randall Raymond, Director of Research & Veterinary Services, Simplot Land & Livestock, has been using Hereford bulls in cross breeding to drive profitability.

3R Poll Hereford Sires

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Consistent with the 3R breeding philosophy, you will find in the 3R Poll Hereford Sires, genetics that drive maternal strength, performance and end product merit. These sires will add value to whitefaced progeny at all points in the supply chain therefore driving greater profitability and demand without compromising the renowned Hereford production efficiency.

3R Poll Hereford Donors

Consistent with the 3R breeding philosophy the below selection of 3R donors have been identified for their ability to produce long lasting, easy managed and profit focussed cattle for the beef industry. 
CHURCHILL LADY 1199Y
1199Y is a donor we selected after her success in the renowned Churchill Herefords breeding program. She is a full sister to Lady 002X (pictured) who is the dam of many heavily used sires across the globe. 1199Y has produced a striking group of future donors in our program by the R Leader 6964 sire. This joining encapsulated an outstanding pedigree featuring powerful performance and lifetime focus on maternal abilities to raise calves in a commercial setting. The influence of 1199Y will survive for many years.
CHURCHILL LADY 092X
092X was selected for her outstanding body capacity and carcase without compromising on femininity. She is a proven breeder of functional cattle that excel without pamper. 092X is a daughter of the outstanding Outcross 18U who has advanced many cow herds. In our herd 092X has produced an outstanding group of daughters by NJW Hometown 10Y who will be a cornerstone to our poll program for many years to come. 092X is also the dam of Red Sky N501 - a powerful, impeccably structured,  carcase bull.
AV 1199Y LADY N812
N812 is one of three outstanding flush mates that will be the cornerstone of our polled herd for many generations to come. This flush was imported from Montana after selecting the 1199Y dam & without a doubt R Leader 6964 was the right bull to use. Since this flush 6964 has exploded in popularity worldwide. Physically N812 is a thick, moderate framed, efficient young cow. Her EBV profile supports below average birth weight with above average growth, strong milk and positive carcase attributes.