Fertility is huge, our pay day is calves weaned. Less bulls, or higher fertility bulls helps drive that equation.
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Randall Raymond, Director of Research & Veterinary Services, Simplot Land & Livestock, has been using Hereford bulls in cross breeding to drive profitability.

3R POLL HEREFORD SIRES IN USE

ABOUT 3R HIGH PERFORMANCE POLL HEREFORD SIRES:

Consistent with the 3R breeding philosophy, you will find in the 3R Poll Hereford Sires, genetics that drive maternal strength, performance and end product merit. These sires will add value to whitefaced progeny at all points in the supply chain therefore driving greater profitability and demand without compromising the renowned Hereford production efficiency.

NJW Z311 79Z Endure 173D

In our opinion Endure is the most exciting sire of his generation and that of the Poll Hereford breed in many years. He captured great attention when he sold for $155,000 however this has been surpassed by the regard for his progeny. Like Endure they are thick, wide, dark cattle with eye catching presence. Few bulls can mark calves as consistently as Endure. Behind Endure are generations of exceptional females that have underpinned the highly regarded NJW program. A sire without equal in our opinion.

Churchill Broadway 858F

Broadway is an exciting individual who is generating great demand in the US. He deftly combines the considerations of sire selection - appearance, performance, data & pedigree like few other. Broadway has found his way into some of the most prominent herds in the breed and his progeny are excelling. The EPD profile of Broadway is exceptional being one of the highest curve bending bulls in the USA. Broadway is a first calf and his performance was breath-taking being 31kg born yet a 640kg yearling raised on his dam.

TH Masterplan 183F

Masterplan is an impressive young sire from the Topp Herefords program in North America. He is the product of the consistent Z303 breeding sire from a sweet young dam. The EPD profile of Masterplan is exceptional with strong calving ease, growth, muscling and marbling. A really impressive young sire who is expected to make a significant mark on the 3R herd.

Injemira Fortune M152

The $52,000 high selling lot from Injemira. M152 offers outcross genetics in a package that is aligned to the Australian market. He is a a genuine calving ease sire with Top 10% or better across all calving traits and continues this through to exceptional carcase. The first M152 calves are on the ground at 3R and look exciting.

Kanimbla Power Quest Q006

Power Quest is a striking son of the breed leading sire, NJW 79Z Z311 Endure 173D. The demand for Endure across the globe has been incredible.  Q006 is bold, stylish and features genuine performance. Power Quest is quality from the ground up! 
Power Quest was the first calf of an attractive young dam who is one of Kanimbla's finest. Power Quest not just as an attractive option for his growth & carcase qualities but a genuine herd building sire.

Kanimbla Power Town P067

The 2020 Wodonga Hereford National Grand Champion making his home at 3R. Power Town is without doubt an exceptional individual. He is striking in his look, deep, bodied, muscular, soft, well structured and wrapped in a beautiful hair and skin. Genetically he carries some of the most proven, performance genetics in the breed. 

3R POLL HEREFORD DONOR FEMALES

Consistent with the 3R breeding philosophy the below selection of 3R donors have been identified for their ability to produce long lasting, easy managed and profit focussed cattle for the beef industry. 

Avignon 1199Y Lady N812

N812 is one of three outstanding flush mates that will be the cornerstone of our polled herd for many generations to come. This flush was imported from Montana after selecting the 1199Y dam & without a doubt R Leader 6964 was the right bull to use. Since this flush 6964 has exploded in popularity worldwide. Physically N812 is a thick, moderate framed, efficient young cow. 

Avignon 092X Lady N804

N804 is a magnificent young female in the 3R herd. She is an imported embryo from the Churchill program and features some of the most prominent Poll Hereford breeding cattle in the game. When you stand behind N804 you can see the capacity throughout that delivers kilograms to the Producer. She is easy keeping, structurally correct, with a picture perfect udder - important traits in cow longevity.

3R First Lady R0011

R0011 is an exceptional female sired by the white hot sire, NJW Z311 79Z Endure 173D. She is stamped phenotypically with the Endure 'look' - big red eyes, deep bodied and structurally sound. Together with her flush mates R0011 is an exciting prospect for the future of the 3R Poll Hereford Program.

3R First Lady R0001

R0001 is another impressive individual has has combined phenotype with performance. The breeding values of R0001 are exceptional with calving ease, carcase and performance features. R0001 carries a shot of Line One blood which determines a vauable maternal influence in performance Poll Hereford cattle.