Fertility is huge, our pay day is calves weaned. Less bulls, or higher fertility bulls helps drive that equation.
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Randall Raymond, Director of Research & Veterinary Services, Simplot Land & Livestock, has been using Hereford bulls in cross breeding to drive profitability.

3R POLL HEREFORD SIRES IN USE

 - Click photos to access more information on Sires - 
ABOUT 3R HIGH PERFORMANCE POLL HEREFORD SIRES:
Consistent with the 3R breeding philosophy, you will find in the 3R Poll Hereford Sires, genetics that drive maternal strength, performance and end product merit. These sires will add value to whitefaced progeny at all points in the supply chain therefore driving greater profitability and demand without compromising the renowned Hereford production efficiency.
KANIMBLA POWER TOWN
The 2020 Wodonga Hereford National Grand Champion making his home at 3R. Power Town is without doubt an exceptional individual. He is striking in his look, deep, bodied, muscular, soft, well structured and wrapped in a beautiful hair and skin. Genetically he carries some of the most proven, performance genetics in the breed. He is the son of Hometown 10Y who has perhaps influenced the Hereford breed as much as any sire in recent history. Power Town is the Poll Hereford bull we have been searching for and will further add to the genetic integration of NJW genetics to our herd - one of the world's premier Poll Hereford breeding programs. 
NJW EnDURE 173D:
In our opinion Endure is the most exciting sire of his generation and that of the Poll Hereford breed in many years. He captured great attention when he sold for $155,000 however this has been surpassed by the regard for his progeny. Like Endure they are thick, wide, dark cattle with eye catching presence. Few bulls can mark calves as consistently as Endure. Behind Endure are generations of exceptional females that have underpinned the highly regarded NJW program. A sire without equal in our opinion.
NJW hometown 1oy:
In our opinion Endure is the most exciting sire of his generation and that of the Poll Hereford breed in many years. He captured greater attention when he sold for $155,000 however this has been surpassed by the regard for his progeny. Like Endure they are thick, wide, dark cattle with eye catching presence. Few bulls can mark calves as consistently as Endure. Behind Endure are generations of exceptional females that have underpinned the highly regarded NJW program. A sire without equal in our opinion.
NJW HOMETOWN 27A
Hometown 27A has been a sensational sire across North & South America and is commonly regarded as 10Y's best son. Like his illustrious sire, 27A produces cattle with immense industry appeal being moderate calving, early gain and a maturity pattern which suits a grass finishing, self replacing herd. The progeny of 27A are consistently in high demand and favourites of Cattlemen. 27A is will play an important role in the 3R program in producing cattle that are efficient gainers in a grass or short fed beef system.
KOANUI TECHNO 6179:
In our opinion Endure is the most exciting sire of his generation and that of the Poll Hereford breed in many years. He captured greater attention when he sold for $155,000 however this has been surpassed by the regard for his progeny. Like Endure they are thick, wide, dark cattle with eye catching presence. Few bulls can mark calves as consistently as Endure. Behind Endure are generations of exceptional females that have underpinned the highly regarded NJW program. A sire without equal in our opinion.
injemira fortune m152:
In our opinion Endure is the most exciting sire of his generation and that of the Poll Hereford breed in many years. He captured great attention when he sold for $155,000 however this has been surpassed by the regard for his progeny. Like Endure they are thick, wide, dark cattle with eye catching presence. Few bulls can mark calves as consistently as Endure. Behind Endure are generations of exceptional females that have underpinned the highly regarded NJW program. A sire without equal in our opinion.

3R POLL HEREFORD DONOR FEMALES

Consistent with the 3R breeding philosophy the below selection of 3R donors have been identified for their ability to produce long lasting, easy managed and profit focussed cattle for the beef industry. 
CHURCHILL LADY 1199Y
1199Y is a donor we selected after her success in the renowned Churchill Herefords breeding program. She is a full sister to Lady 002X (pictured) who is the dam of many heavily used sires across the globe. 1199Y has produced a striking group of future donors in our program by the R Leader 6964 sire. This joining encapsulated an outstanding pedigree featuring powerful performance and lifetime focus on maternal abilities to raise calves in a commercial setting. The influence of 1199Y will survive for many years.
CHURCHILL LADY 092X
092X was selected for her outstanding body capacity and carcase without compromising on femininity. She is a proven breeder of functional cattle that excel without pamper. 092X is a daughter of the outstanding Outcross 18U who has advanced many cow herds. In our herd 092X has produced an outstanding group of daughters by NJW Hometown 10Y who will be a cornerstone to our poll program for many years to come. 092X is also the dam of Red Sky N501 - a powerful, impeccably structured,  carcase bull built right for today.
AV 1199Y LADY N812
N812 is one of three outstanding flush mates that will be the cornerstone of our polled herd for many generations to come. This flush was imported from Montana after selecting the 1199Y dam & without a doubt R Leader 6964 was the right bull to use. Since this flush 6964 has exploded in popularity worldwide. Physically N812 is a thick, moderate framed, efficient young cow. Her EBV profile supports below average birth weight with above average growth, strong milk and positive carcase attributes.  These heifers are exciting prospects